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Tremendous Marketing Opportunities Abound for The Local Small Business

Never before in the history of the Internet has the opportunity for the locally owned small business owner to level the marketing playing field as it is right now. Recent trends in our society are paving the way for small business to regain their market share stolen by national corporate businesses with their large advertising budgets and teams of market researchers.

A Well Planned Internet Marketing Campaign Can and will Increase the Customer Base of Your Locally Owned Small Business, Explode Your Profit Margin and Slash your Advertising Budget Dramatically… Even in the midst of these Tough Economic Times!

Recent statistical data shows that more and more people are searching the Internet to find local businesses, services, and goods then ever before. Either from the comfort of their home or from their cell phone consumers are utilizing the convenience of Internet Search Engines for local products or services research.

• 74% of all households in America are connected to the internet.
• 80% of the people under 40 years of age search for the products and services they need via search engines.
• 43% of all searches on Google contain a local search modifier such as a name of a city or a zip code.
• 67% of all online local searches result in a purchase of a product or service from a business offline.

These staggering statistics have not gone unnoticed the major search engines. Each of the big four (Google, Yahoo, MSNLive, and Bing) are gearing up for the expected surge of local business advertising dollars. The chart to the right shows revenues spent on Local Search Advertising in 2008 verses the expected Local Search Advertising spending in the year 2010. Additionally, neither have the above statistics been ignored by the small business community as well. Small businesses are following the trend reducing the amount of revenue being spent on traditional advertisement (Yellow Pages, Print Mediums, and Broadcast Mediums) dramatically.

In a survey monitored by the Kelsey Group of 302 small and medium-sized businesses, the penetration of digital/online media increased from 73% in August 2008 to 77% in August 2009, while that of the use of traditional media decreased from 74% to 69% during the same period. Penetration is defined as the percentage of SMBs using a given type of media, irrespective of spending level.

At the same, however, although small businesses are spending less money on advertising overall, they are focusing more attention towards the Internet, increasing their budget being spent on Internet Marketing and digital media via quality websites, online directory advertising, and email marketing. As the consumer makes use of internet search engines, traditional media marketing channels are becoming increasingly less effective. Small business is realizing this and making the necessary adjustments.

• Average Annual Digital Budget August 2008: $608
• Average Annual Digital Budget August 2009: $769

This is a 26.8% increase in spending for digital media while the overall advertising budget has decreased by 23.5% for the same period. This supports the statement above that small business is shifting its attention from mediums like printed yellow page ads, newsprint, and broadcast media and focusing more on the internet and digital media to reach there local market.

A Unique Window of Opportunity for Locally Owned Small Business

Presently 90% of all small business marketing strategies are failing. For the most part, the majority of small business websites are nothing more than an ad or business card on the net. Many were designed and published by the business owner themselves or by a friend or a relative. With the fact that most web designers are techies with little to no experience in the marketing of small businesses, even the sites designed by qualified web designers are stuck in the search engine sandboxes.

Small business owners find themselves in a unique position never before afforded to them regarding the marketing of their business. The majority of your competition is either not on the internet, or their website is stuck in the sandbox. With the multiple technologies at your disposal today and the experience of Quality Web Design, it is like a turkey shoot with your competition caught in the crossfire.

RIGHT NOW is the time for you to take advantage of the above mentioned trends and take your business to another level. The trick is in knowing what to do, knowing when to do it, and having our experienced team of internet marketing experts behind you, guiding your business to total local search engine domination for your niche in your immediate market area. At Quality Web Design we are totally committed to and completely focused on providing your business the competitive edge in this rapidly changing small business marketing environment we find ourselves in.

When you hire us, we become your back office putting our talents and expertise to work for you. We offer a completely customizable, common sense approach to proving your business a highly functional, extremely cost-effective presence on the internet. We accomplish this by mixing and matching time-tested and proven marketing strategies such as:

• Quality Website Design and Programming
• New Lead Customer List Building
• Local Search Engine And Directory Submission
• Search Engine Optimized Programming
• Organic Search Engine and Local Directory Submissions
• Local Search Engine and Directory Submissions
• Improved Customer Retention & Loyalty
• Permission Based Email Marketing
• Video Marketing Techniques and Strategies
• Social Network Marketing Strategies
• Affiliate Program Management
• Article Marketing Strategies
• White Hat Back Link Strategies to Improve Popularity
• And Much, Much More…..

Once fully implemented, your internet marketing campaign will be like having hiring a full-time marketing department. Your website will act a full time sales representative working for you 24 hours a day, 7 days a week presenting your products and/or services to a targeted market seeking your services. Only you do not have to pay a commission. Your email marketing programming will act like a secretary managing both your established customers and new lead mailing lists. The secretary requires no salary and all mails are free… no postage or paper costs here.

The Bottom line…

If you would like to improve your marketing strategies, increase your profits, reduce your advertising by as much as 50% or more contact Quality Web Design today for a

free consultation

today! Pete Bolduc Owner